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Download molly seidel puma1/22/2024 ![]() ![]() In its 75-year history, PUMA has achieved quite a few memorable milestones in the global running arena. Visitors to the race expo were the first to have exclusive early access to the new range. ![]() The sporting giant leveraged the event as its international launchpad to preview the PUMA Spring/Summer 2023 (SS23) performance collection, including the ForeverRUN NITRO running shoes. Singapore – with its terrain defined by roads and pavements – made for an ideal point zero. PUMA lent its support as SCSM’s official apparel and footwear sponsor, in a move that complements the brand’s renewed focus in the running space worldwide, especially in the road running category. Last year, the marathon’s return post-pandemic drew close to close to 40,000 participants. Many casual runners have gone on to participate in marathons, with the Standard Chartered Singapore Marathon (SCSM) being a signature outing in the running circuit. In a fast-paced city like Singapore, where lives are similarly driven by demanding schedules, the ease and versatility of running form a significant part of the sport’s appeal. However, after having my three boys, I started focusing on running because I found it easier to fit into my day,” shared the general manager. “I used to do different types of fitness classes. ![]() When Ms Erin Longin is not at the helm of PUMA’s Run/Train business unit, you’re likely to find her on her daily 5km run. ![]()
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